The Greater Atlantic City Chamber is thrilled to congratulate two of our long-standing members, Caesars Atlantic City and Masterpiece Advertising, on their recent 2024 NJTIA Tourism Excellence Awards.
Caesars Atlantic City was recognized for its Excellence in Public Relations. Their marketing & PR campaign surrounding Caesars Atlantic City’s $230 million investment solidified Caesars’ status as a premier luxury resort destination. Through strategic media placements, influencer programs, and elevated brand awareness, Caesars was able to boost its appeal and draw more visitors to Atlantic City.
Masterpiece Advertising took home the Marketing Award for their innovative “The Original Cool” campaign, on behalf of their client, the NJ Casino Reinvestment Development Authority. Notably, this was the first time in several years an Atlantic City tourism marketing campaign took home such a prestigious award.
By blending Atlantic City’s nostalgic charm with modern stakeholder engagement, Masterpiece was able to drive increased visitation and excitement around the destination. Their creative approach highlighted Atlantic City’s unique character and attractions.
Learn more about Masterpiece’s award-winning campaign: https://masterpieceadvertising.com/crda-atlantic-city-2024-summer-campaign/
These awards are a true testament to the dedication and creativity of our local businesses. They demonstrate the impactful work being done to promote New Jersey tourism and elevate our region as a premier international destination.
I encourage all of our Chamber members to consider applying for the 2025 NJTIA Tourism Excellence Awards when the application opens. This is a fantastic opportunity to showcase your innovative marketing, partnerships, public relations, and other initiatives that are driving visitation and enhancing the tourism experience in New Jersey.
Let’s continue to celebrate the success of Caesars and Masterpiece, and look for ways we can support all of our members in putting their best foot forward for the 2025 awards.
Congratulations again to these well-deserving honorees!
