Atlantic City has a new emergency alert system to inform the public about severe weather, police actions and more, but needs the help of residents and business owners to maximize its reach, officials said Wednesday.

“The system is very robust. You will receive alerts through email, text messages and phone calls,” said fire Chief and Emergency Management Coordinator Scott Evans.

“I can’t express how important it is for residents to get involved,” Evans said. “We need the public … to embrace the system, go to the website, sign up and create a profile.”

At a cost of $15,000, the new system has the chance of saving lives and property, officials said. Read More from Press of Atlantic City.